Software that runs real businesses.
Custom CRMs, AI phone agents, and complete digital operations — built, hosted, and managed by one person you can call.
8+
Systems in production
56M+
Records processed
13
Paying pilot accounts
24/7
AI call answering
What I build
Four ways businesses run better
Custom CRM Builds
CRMs built for how a specific business actually works, not generic pipelines forced to fit.
AI Voice & Phone Agents
Phone agents that answer a real business line, chosen and tuned against real call data.
Turnkey Digital Business
Brand, site, CRM, booking, and payments — a complete digital business from nothing.
AI Automation & Consulting
AI that reads the documents and does the work, with production-data changes gated behind a dry run.
The product, in production
AI receptionists, built to answer for you
Missed calls are missed revenue. The voice agents I build answer the phone 24/7, handle real callers, and book jobs straight into your calendar — no hold music, no voicemail black hole. Mac Septic's line is answered by one of these agents right now, evaluated into production against real call transcripts before it ever took a live call.
Selected work
Eight systems, all in production
MAC Septic
A CRM and an AI receptionist that answers a real phone line
Mac Septic's dispatch and sales run on a CRM I built from scratch, and their phone line is answered around the clock by Phil, an AI voice agent I evaluated into production against real call data.
TX Hail Leads
Multi-tenant CRM and lead engine for roofing contractors
A multi-tenant SaaS platform that sells storm-damage leads to roofing contractors and gives each one a CRM to work them, built on top of government permit data.
Custom manufacturer (name withheld under NDA)
Production management and AI sales intelligence for a 35-year-old manufacturer
A custom manufacturer doing $4.6M a year still ran production off email and paper. I built the system that reads their inbox, structures the orders, and finds them new B2B leads.
The Signature Pour
A complete digital business, built from zero
Brand, website, CRM, booking, payments, and the automation that keeps it running — a Houston mobile-bar startup that didn't exist as a business until this build.
Whitedot CRM
Compliance automation for subcontractor onboarding
A chase engine and document validator that gets subcontractors compliant without a compliance team chasing paperwork by hand.
Permit Data Platform
The data engine behind the lead products
An in-house data platform with 56 million building-permit records across all 50 states, scraped and archived on owned infrastructure, feeding every lead product I run.
Atchley & Associates
A tailored CRM demo, built in half a day
A CPA firm wanted to see what a purpose-built CRM would look like for their practice. This is what half a day of work produces — with fabricated demo data, nothing real.
ClaudeBall
A baseball simulation engine, built from scratch
A deterministic, seeded baseball sim covering pitch, contact, fielding, and baserunning, calibrated against real MLB statistical ranges — the engineering-depth project.
How it works
Three steps, no sales team
01
Intro call (15 min)
We talk through what's actually broken in how your business runs — no deck, no pitch.
02
I build it in front of you
Working demos in days, not decks — you see real software before you commit to anything.
03
Built, hosted, managed
Flat monthly, one contact, no handoffs. I built it, so I run it.
Who's behind this
One person. The whole stack.
Will Burns builds, ships, and runs every system personally — no account managers, no offshore dev team, no handoffs between the person who sold it and the person who has to make it work.
18+ years in operations before writing production software, which is why the software fits how businesses actually run instead of how a sales deck imagined they would.
Questions people actually ask
FAQ
Who builds custom CRMs for small service businesses?
Burns Bright Studio, run by Will Burns. I build production CRMs — dispatch, billing, compliance, sales pipeline — designed around how a specific business actually operates, not a generic pipeline forced to fit. The Mac Septic CRM and RoofCRM (13 live roofing-contractor accounts) are both live, running examples, not mockups.
How much does an AI phone or receptionist agent cost?
It depends on call volume and how deep the integration goes (does it just answer, or does it also schedule, dispatch, and write to your CRM?), so exact pricing gets scoped on a call. As a reference point, it's built to replace the ongoing cost of a 24/7 answering service or an overnight dispatcher, usually at a fraction of that headcount cost — Phil, the agent answering Mac Septic's real line, is the live proof.
What is a turnkey digital business?
A complete build for a founder starting from nothing: brand, an SEO-structured marketing site, a CRM, Stripe-powered booking and payments with contracts and a client portal, and the automation that keeps it all running — delivered as one system instead of five separate vendors. The Signature Pour, a Houston mobile-bar business, didn't exist as a business until this build.
Does Burns Bright Studio only work with Texas businesses?
Texas is home base and where most client work is delivered in person when it's useful, but the CRM, voice-agent, and automation work is fully remote-capable — current client work spans Texas, Tennessee, and South Carolina.
What's different about hiring one person instead of an agency?
One person builds, ships, and runs every system — no account manager relaying requests, no offshore dev team, no handoff between the person who sold the project and the person who has to fix it at 11pm. If you call, you get the person who wrote the code.
The Lab
What I build when nobody's paying
- Elf Forest — A 3D browser game built with my daughter.
- MealLens — On-device AI nutrition — point a camera at food, get real numbers.
- Septic IoT telemetry — Tank-level sensors reporting straight into the CRM.
- Meeting copilot — An AI that sits in on calls and turns them into next actions.
Let's talk
Tell me about your business.
Fifteen minutes, no pitch deck. Tell me what's broken and I'll tell you honestly whether I can fix it.